A digital law firm – VMCR

“It’s the electronic equivalent of walking through the office doors, being greeted by the receptionist, and having them offer you their full assistance.”
_{Adrián Román, VMCR}

VMCR is a Monterrey-based law firm specializing in corporate law that relies heavily on information technology. Adrián Román, its founding partner, is a third-generation lawyer, a background that has given him a unique perspective on the technological evolution law firms have undergone in recent decades.

Adrián notes that, in the past, the primary channel for acquiring clients was personal referrals, which necessarily limited the firm's reach to a local area. In recent years, a shift has occurred, and more and more clients are arriving through digital channels. To take advantage of this trend, upon entering the VMCR website, one of the most prominent features is the chat, which acts as a virtual receptionist.

The technological process at VMCR

After interacting with the virtual receptionist, potential clients are directed to a remote consultation with a VMCR attorney, where video conferencing tools like Skype are used to assess the client's needs.

These video conferences allow for an interaction that is much closer to an in-person meeting because, unlike a phone call, they convey the participants' expressions and body language.

Furthermore, video conferencing saves both parties the need to travel and allows them to hold sessions from anywhere in the world.

“I have very good relationships with clients I have never met in person.”
_{Adrián Román}

Electronic contract signing, closing a 100% digital interaction

Internally, VMCR uses collaboration platforms like Dropbox and OneDrive to manage version control and contract storage. This allows for an organized and easily accessible digital file system, which translates into greater efficiency and better customer service.

Finally, where applicable, the option to sign contracts remotely is offered using Advanced Electronic Signatures. This completes the technological cycle for a 100% digital remote interaction.

For Adrián, a digital law firm must know how to maintain the human connection and trust that form the basis of the client-attorney relationship, while simultaneously leveraging the digital tools at its disposal to reduce time spent on peripheral tasks and focus on what really matters.

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